Sales
Selling a Home
Thinking of selling a home? Get up to speed on all the ins and outs of the sales process from start to finish.
Having the right real estate agent means having an agent who is committed to helping you buy or sell your home with the highest level of expertise in your local market. A large part of this process in ensuring you understand fully all courses of action along the way.
Should I Sell?
You can depend on Stella Leigh Realty to guide you through your house selling process with confidence.
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Identify the why: Are you interested in upgrading to a larger home, downsizing to a smaller property, or are you selling to make a large profit? Being clear on your reasons for selling will make it easier for us to determine the most educated and prepared plan for your specified fiscal goals, lifestyle and real estate objectives.
WHEN SHOULD YOU SELL?
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Good question. Timing is everything when it comes to selling.
With Stella Leigh Realty as your advisor, you’ll be confident in your decision as to when it's the right time to market your property for sale. If you are in need of selling expeditiously we will get to work immediately with a sign out front, prepare the home for professional photos and go live with an aggressive marketing plan to obtain your goals as quickly as possible. If you have more time, we will evaluate the current market conditions and find the most desirable time to sell to maximize your profit.
Preparation is Everything
Now that you've decided to sell your property, we will assist you in putting your strongest foot forward. We will walk you through any design upgrades, supervise and coordinate all renovations if applicable. We will stage your home if necessary, advise and direct on essential maintenance and repairs. What we do is one thing and one thing only, we ensure your home looks as beautiful as possible to evoke an emotional experience for the buyer and sell your home at the highest price in the shortest amount of time possible.
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The Offer
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Congratulations! You've got an offer on your house. We will guide you for everything that comes next; the negotiation process, counter offers and deciding whether to accept an offer or move on to the next. We guide you every step of the way making it an enjoyable, educational and hassle-free experience.
What are the current market conditions?
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We pride ourselves in always having the most up to date knowledge in terms of inflation, unemployment rates, interest rates etc. to make the most educated decisions in terms of pricing, economic factors, timing etc. for you to achieve the highest sales price. We educate our valued sellers on the market, financing, and the competition in the neighborhood.
Why Stella Leigh Realty?
We are a boutique firm and intend to always stay that way.
Being a smaller outfit allows us to focus our marketing efforts most aggressively on your home, provide one-on-one individual attention, fast response times in communications and most importantly you will never get “lost in the shuffle” or “fall through the cracks” because you are our priority. We ensure throughout the entire process we maximize your marketing opportunities and protect you and your investment at the highest level always. We guide you through all the paperwork every step of the way, have an excellent transaction coordinator and risk management professional who review all paperwork and communications.
Step by Step Snapshot of the Selling process:
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We complete a home evaluation, competitive market analysis, and create a strategic proprietary marketing plan.
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We price your home strategically to sell after carefully analyzing the market, what makes your home stand out from the rest and what challenges we may face.
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Prepare listing agreement and seller disclosures with DocuSign digital signature software to ensure security and expedition of documents and copies provided to all properties. We provide a complete file for your records at the end of the transaction.
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We have a pool of vendors at below retail pricing to take care of any needed repairs, cosmetic fixes or upgrades to increase your return on investment.
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We review and present all offers in detail combined with a seller’s estimated proceeds statement.
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While conducting showings and open houses we keep track of all feedback so there is no surprise as to how potential buyers view your home.
“Kristen was really a gem to work with. She was highly professional, organized and has her business down to a system to provide a seamless experience. I would highly recommend her. Our home was in escrow after only 5 days on the market and she lightly staged the property herself at no cost to us. We couldn’t have asked for a better experience."
Lindsey & Patrick - August, 2018
Marketing & Staging
Two of the most important factors in selling your home.
To guarantee your property is advertised as aggressively as possible and to obtain the highest possible market value, we create an individualized strategic and effective marketing plan.
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Custom for sale sign. We invest in high quality signs that are eye catching, clear and large. The same rule applies to open house signage. ​
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We integrated iHomefinder into our website to allow buyers to search all listings within specified parameters. ​
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We utilize our professional photographer at no cost to you to propel our marketing efforts with the most stunning photos in addition to a VIDEO to promote on all social media platforms.
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Your listing will be marketed on the San Diego MLS, Zillow, Trulia, Virtual tour on You Tube, Direct Mailer marketing to neighbors in the area encouraging buzz when speaking to family and friends, FACEBOOK pages both personal and business, Instagram, Pinterest and Twitter. We reach anyone and everyone in the marketplace.
STAGING
Staged homes sell more quickly and at higher prices than homes that are not. Why? It allows prospective buyers to truly envision themselves in the space and creates an exciting and beautiful tour of the home making it unforgettable. Most people watch some type of home renovation show right? This is what people are expecting to see. Presentation is everything and we want a buyer to have an amazing experience walking through the home.
To Book a Home Staging Consultation...
For the Seller Interested in Selling As-Is
We understand not all sellers desire to stage the property due to timing, finances, living at the residence or simply don’t want to be inconvenienced. For these circumstances, a deep cleaning, fresh coat of paint throughout and fresh flowers will make a lasting first impression. We will help you assess the most important items to be addressed so you spend as frugally as possible while still granting a significant return.
1. Maximize Curb Appeal
Keeping your landscape clean and tidy, and adding creative elements to your front and backyard, such as colorful flowers, will create an immediate impact on potential buyers.
2. Property Repairs.
Simple upgrades such as window repairs, resolving any maintenance issues, ensuring smoke detectors and carbon monoxide are up to code, are all things we ensure are completed prior to sale.
3. Cleanliness and Staging.
Keep your property uncluttered, clean scented and well-lit from room to room. Windows should be open, candles lit (scent free or clean) and every pillow, towel etc. in place. Pay attention to details: place a vase of fresh flowers in the kitchen window, have cookies baking in the oven, make sure carpets are clean and stain free. We will complete a checklist of the property before it is listed for sale and we lightly stage the home at no cost to you.
